Case Study: How Bluefishfinder.com Boosted Visibility with Caseo.AI

Brand Overview

Bluefishfinder.com is an online boutique that specializes in offering vintage Blue Fish Clothing by designer Jennifer Barclay. The store boasts a vast collection of unique, one-of-a-kind pieces ranging from 1986 to 2023. Their offerings include rare collector’s items, limited edition runs, unique vintage pieces, recirculated pre-loved items, pieces new with tags, and timeless nostalgic memorabilia.

Challenge 

The primary challenge faced by Bluefishfinder.com was managing the extensive and ever-growing library of product images. With over 5,500 images on the site at any given time and more than 400 new images added monthly, the task of creating meaningful, accurate, and ADA-compliant alt text for each image was daunting. The need for an efficient solution to enhance SEO through improved organic search visibility and display of collection images was also critical.

Solution

Caseo.ai, an exclusive Shopify app utilizing computer vision and advanced prompting, provided the ideal solution. Designed to automate the generation of alt text for images, the app significantly reduced the time and effort required to maintain up-to-date and relevant alt text across the entire inventory. Key features that benefited Bluefishfinder.com included:

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• Bulk Automation: The bulk automation feature allowed for the efficient management of alt text across thousands of images, ensuring ADA compliance and enhancing the user experience for visually impaired customers.
• History Documentation & Simplistic Settings: These features provided a tailored approach, allowing for customization to meet the unique needs of Bluefishfinder.com.
• Manual Generation with Easy Editing: This offered flexibility, ensuring that specific products received the precise and accurate descriptions they deserved.
• SEO Impact: Within just one week of implementation, Bluefishfinder.com experienced a noticeable improvement in SEO, with enhanced organic search visibility for their collection images.

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Results Results

The collaboration between Bluefishfinder.com and Caseo.ai resulted in a streamlined process for managing alt text, improved ADA compliance, and a significant SEO boost. The responsive and dedicated team at Caseo.ai, coupled with the app's cutting-edge technology, provided a solution that not only met but exceeded the client's expectations. The pay-as-you-go pricing model further established Caseo.ai as a valuable partner for e-commerce businesses looking to enhance their online presence without the burden of monthly fees.

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Client Testimonial

"The Caseo.ai team rocks this concept. Their eagerness to listen and implement feedback to satisfy user needs is refreshing and welcomed. The impact on SEO and the ease of managing Alt Texts for our vast collection has been a game-changer. Truly a merchant's dream team!" - Bluefishfinder.com

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